In 2023, Kyiv retail market proved resilient amid the ongoing wartime challenges. Consumer demand improved, as CPI slowed to 106.3 y-o-y (-21.1 p.p) and real GDP grew by 5%-5.5% y-o-y, a sharp reversal from previous year’s decline. These factors, combined with an active end-of-year holiday spending, increased purchases in non-essential categories.
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